More than ever we are at the mercy of platform-based giants like Google and Amazon, who act as digital landlords. We have become cloud-serfs, giving our data and producing trillions in value for algorithms we will never own.
Over 80% of Netflix viewing is dictated by its recommendation algorithm, and Amazon is far from a neutral marketplace — its matching engine gives preferential treatment to Amazon’s own products, and third-party sellers pay up to 50% of their revenue in fees for the privilege of competing for Amazon’s customers.
The promise of Web3 was a world beyond these digital landlords.
Reclaiming the Web3 thesis
Web3, as defined by Ethereum co-founder Gavin Wood in 2014, was a "post-Snowden web" — an antidote to centralized control built on peer-to-peer trust.
Gavin’s archite