Jill Schlesinger

September is Life Insurance Awareness Month , which made me think of our diets.

Stay with me here. When it comes to our nutrition, we know that sweet treats tempt us with their deliciousness, but we also know that they can divert our attention from the nutrient-rich vegetables that contribute to our health and overall well-being. So too with a hyper-focus on investments, which can push aside core elements of our financial health, like life insurance.

Why is life insurance so important?

Because it is one of the few financial products that can solve a future problem easily. The core concept is simple: You agree to pay a certain amount of money to an insurance company (the premium), and in exchange, the company will pay out a lump sum or sometimes a stream of payments (

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