Euroleague Basketball appointed former Amazon executive, Marta Alvarez, as Chief Digital Officer, CDO.

Additional details were shared on Thursday.

“Euroleague Basketball is proud to announce the appointment of Marta Alvarez Escude as its new Chief Digital Officer (CDO). Marta will lead the organization’s digital strategy, with a focus on fan engagement, data-driven innovation and the evolution of Euroleague Basketball’s digital platforms worldwide.

Beyond the digital sphere, Marta will play a key role in strengthening the business side of the league, leveraging technology and data to unlock new revenue opportunities, enhance commercial initiatives, and deliver added value for partners and stakeholders.

Marta brings over 15 years of expertise at the crossroads of technology, e-commerce,

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