As it continues to celebrate its 75th anniversary, Whataburger has teamed up with yet another Texas fashion brand. The beloved fast food chain has collaborated with Waco’s Sendero Provisions on a new apparel line, continuing its streak of limited-edition drops. At this rate, can an appearance at New York Fashion Week be far behind?

According to a release, the capsule collection “fuses Sendero’s off-Western storytelling with Whataburger’s bold stripes in a mash-up of fashion, folklore, and fries.” Although we’re not entirely sure what “off-Western” means, the hoodies, tees, and hats will undoubtedly be a hit at the 2026 San Antonio Stock Show and Rodeo .

The cropped t-shirt gives 'Dazed and Confused' vibes. Photo courtesy of Whataburger

Highlights of the WhataRodeo collection i

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