Amazon will pay $2.5 billion in fines and redress to settle allegations brought by the U.S. Federal Trade Commission (FTC) regarding deceptive Prime subscription practices.

Of the total settlement, $1.5 billion will go into a fund to repay eligible Prime subscribers affected by the alleged misconduct.

The big picture: Amazon does not admit to any wrongdoing as part of the settlement agreement. • The FTC accused Amazon of enrolling tens of millions of customers into Prime without their consent and using complicated methods that made it difficult to cancel the subscription. • As part of the settlement, Amazon is required to make the cancellation process for Prime subscriptions easier and more transparent.

Go deeper: The allegations and FTC investigation began during the Trump administ

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