On the heels of New York Fashion Week, the Madison Avenue B.I.D. kicked off its Step Up for Fashion event with al fresco modeling in front of three dozen stores this month.

Held on Sept. 20, the second annual event isn’t meant to just rev up fall shopping, but it also benefits the Council of Fashion Designers of America’s Scholarship Fund. Forty models, who were individually stationed outside of LoveShackFancy , Todd Snyder , Carolina Herrera, Etro and Wolford among other retailers, helped to attract attention. The CFDA ’s president and chief executive officer Steven Kolb and the Madison Avenue B.I.D.’s president Matthew Bauer were on hand to take it all in, as were former CFDA Scholarship Fund winners.

Passersby could also strike a pose on the red carpeted step-and-repeat that

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