Starbucks says it will close underperforming stores across North America as CEO Brian Niccol pushes ahead on a company restructuring effort, which is expected to cost $1bn in a bid to revive the company’s flagging sales.
The coffee chain announced the decision on Thursday.
Overall, store count in the United States and Canada is expected to drop by 1 percent, or several hundred stores, by the end of the 2025 fiscal year, including its iconic Seattle roastery.
Niccol is trying to restore the chain’s “coffeehouse” feel to bring customers back to its outlets after six consecutive quarters of declining US sales.
The cuts are expected to affect 900 workers and follow 1,100 corporate cuts earlier this year. But the cuts are underscored by Niccol’s compensation package valued at $95.8m last ye