EXCLUSIVE: Big Brother is having a splashy summer on CBS .
Season 27 is averaging 5.1M viewers per episode in 35-day multi-platform viewing across linear and streaming, up 23% from last year, per a combination of Nielsen data and internal data from parent company Paramount Global.
So far, viewers have watched more than 8B minutes of Big Brother this summer between full episodes and live feeds on CBS, Paramount+ and Pluto TV. That’s a 27% lift from last year’s 6.61B.
Per Paramount, live feed streaming alone is up 35% year-over-year. In terms of full-episode viewership, Season 27 is boasting Big Brother ‘s best average minute audience ever.
Big Brother follows a group of people living together in a house outfitted with more than 100 cameras and 100 microphones, recording t