With the new EuroLeague journey approaching tipoff, the season campaign labeled as ‘Born Not Built’ is directly connected to the fans.

Additional details were announced on Friday.

“As the EuroLeague enters its 26th season, it does so with sharpened ambition and a deeper sense of identity: authentic, bold and emotionally driven. This spirit is at the heart of the new campaign: Born Not Built.

The EuroLeague has never been manufactured; it has always been lived. Forged in arenas, rooted in cities, and carried in the hearts of generations, it represents more than basketball. It represents people, places, and the pride that unites them – a pride that can’t be fabricated, that can’t be copied.

From records broken and rivalries born to legends created, the EuroLeague reflects the talent of i

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