It might seem early to start thinking about holiday gifts, but trust me: It’s not. As a longtime shopping writer and editor, I can assure you that the hottest toy items of the season sell out well before Black Friday. My advice? Start shopping now and hide gifts in your basement or closet. This week, Target dropped its 2025 Bullseye’s Top Toys List, featuring more than 40 must-have toys starting at just $5, that the store expects to be the hottest toys of the year. What should you buy for children, and even adults who are young at heart? Here are the best new Target toys sure to sell out before Christmas.

1. The Nintendo Switch 2

My kids are begging for the Nintendo Switch 2 Console, sure to be the hottest video game console of the season. Target is selling it for $449.99. “Honestly, I w

See Full Page