Delhi HC orders Bombay Shaving Company to pull down reel after Philips complaint

Dutch multinational Philips has hauled Bombay Shaving Company (BSC) to the Delhi High Court, accusing it of running a misleading Instagram reel that disparaged its flagship “OneBlade” trimmer, reported Bar and Bench.

OmniBlade Campaign

The dispute centres around BSC’s “OmniBlade” campaign, promoted under its Razorpreneur Challenge. The contested reel pitched OmniBlade as a “cut-free,” multifunctional device that could trim, shave and style, and crucially, claimed to be available at half the price of Philips’ OneBlade. Philips argued these claims were “false and untrue,” designed to denigrate its patented technology and divert customers.

Senior Advocate Akhil Sibal, appearing for Philips, told the Court that OneBlade has long offered anti-nick protection and both face and body featur