Latinos for Trump at 2016 RNC, Image via Wikimedia Commons / Picryl.

Axios reports President Donald Trump’s support among Latino voters is bottoming out in the days of $50 chuck roast and ICE checkpoints for brown people.

“President Trump made historic gains for the GOP among Latino voters last year, but polls and other indicators suggest their support for him is falling amid growing anger over his handling of the economy and immigration,” said Axios reporter Russell Contreras.

Contreras reports Trump's tariffs have South Texas farmers “on edge as crop sales decline, while Latino small-business owners — from bootmakers to small retailers — say their costs are rising.”

Grocery prices are up in most categories, and border ports, which are key sources of economic activity in the American Southwest, face financial uncertainty while Trump brags that “the border itself has gone quiet.”

“Meanwhile, Trump's immigration crackdown by masked federal agents occasionally has involved arrests of Mexican Americans and other U.S.-born Latinos, leading to protests and complaints of racial profiling in several cities,” said Contreras.

“I feel shame, guilt and anger at the same time because of the promises that he made that he lied to us about, going after the worst of the worst," Latino U.S. citizen George Doilez told NBC 7 San Diego after he and his wife were stopped by Customs and Border Protection officers last month.

Doilez said he and his wife voted for Trump in 2020 and 2024.

Trump won 48 percent of Latino voters last November, despite them rejecting him in both 2020 and 2016. This approval was one of the factors in his victory over Democrat Kamala Harris, according to a Pew Research Center analysis. Analysts tell Axios that Latinos had bought the Republican message that Trump was good for the economy.

But Contreras reports Latino support began to fall immediately after Trump announced his tariffs on "Liberation Day" in April, according to California-based GOP consultant and podcaster Mike Madrid.

"Latinos who voted for Trump were concerned about affordability," said Madrid. "They have jobs, but prices are too high, and many felt this wasn't the answer."

Axios reports The White House is trying to sell an upbeat message about "Americans' faith in the economy” being “back on track and shooting higher," while assuring the public that that pay raises and lower fuel and retail prices are just around the corner.

However, Contreras reports two Democratic groups are already launching a six-figure ad campaign against GOP Rep. Monica De La Cruz in South Texas to exploit Latino voters' growing frustration with the south Texas economy. Democrats hope ads like "Dreamers & Doers" and "Some Bulls——” will neutralize Republicans’ rank attempt to jigger the midterms by gerrymandering five new Republican seats in Texas.

Read the Axios report at this link.