Nielsen, a global company in audience measurement, data and analytics, announces that Podscribe, an independent measurement and verification platform for podcast and audio advertising, will license Nielsen’s proprietary Designated Market Area® (DMA) data and integrate it into its reporting capabilities.

By leveraging Nielsen’s standardized DMA® information, which spans 210 media markets across the country, Podscribe will provide users with clear-cut geographical audience data relevant to buyers and sellers in the digital audio space.

Nielsen DMA® insights are used throughout the media industry. The data helps media buyers maximize the impact of geo-targeted ads and helps media sellers accurately value their inventory to demonstrate reach and engagement of their content.

The integration

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