The best makeup for women over 50 meets a particular set of standards—and traditionally, it’s not been easy to find. That’s why in 2024, product developer Sarah Creal launched her eponymous label, a high-performance beauty brand for women over 40. At the time, she told Vogue : “I couldn’t think of a single luxury brand specifically creating products for women like me. So this brand is about me saying, right, fuck it.”

With skincare and makeup focused on “wear, repair, and moisturization,” Creal’s collection belongs to a coveted class of products aimed at pampering and soothing aging skin while playing up one’s best features. Meanwhile, Jones Road, Victoria Beckham, Chanel, Westman Atelier, and even a few choice drugstore brands are also up to the task of helping women over 50 look and

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