Disney is raising prices on most of its streaming services again, and the subtext is clearer than ever: If you’re not bundling, you’re wasting money.

The price hikes, which take effect on October 21, push the standalone cost of Disney+ to $12 per month with ads and $19 without, while Hulu’s ad-supported plan is increasing from $10 to $12 per month. While Disney’s various bundles will also cost more, the price hikes for those services aren’t as drastic, and in some cases aren’t increasing at all.

(Yes, the timing is terrible, with Disney’s temporary suspension of Jimmy Kimmel last week leading to a wave of Disney+ and Hulu cancellations , but it’s also coincidental. The company has raised prices every October since 2023, and it told Bloomberg that it planned the latest round months ag

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