The combination of IoT and AI is transforming logistics from a traditional efficiency game into an inter-connected circular discipline that enables smarter forecasting, real-time visibility, sustainability, and regulatory compliance. Andy Maddock, regional managing director at pallet pooling company IPP , discusses this perfect marriage of convenience for the supply chain industry.

The logistics sector has swiped left on partners-for-life – as found in the embrace of AI and IoT. Both capture the zeitgeist, to an extent, and both have been hyped and misunderstood in equal measure. Logistics has always been a circular discipline to get the right product to the right place at the right time at the right price – and then to reverse the process to complete a virtuous circle sustainable low-c

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