Meta's Facebook introduced a dating AI bot to alleviate 'swipe fatigue.' But experts say it’s 'too little, too late'

Meta’s Facebook Dating is the latest matching platform to deploy AI features , hoping to prevent dating app burnout known as “ swipe fatigue .”

The average dating app user spends more than 50 minutes a day just swiping, according to a recent Forbes Health Survey . But a customizable search function may help alleviate swipe fatigue by giving online daters new ways to connect beyond swiping through potential matches, Facebook Dating product manager Neha Kumar told Fortune . Meta also announced this week another feature that automatically matches a user with a surprise match based on a personalized algorithm.

Meta’s AI chatbot Dating Assistant helps users customize searches so they “go beyond traditional traits like height or education, supporting unique prompts like ‘find me a Br