Who inspired Visit Buffalo’s new campaign? Buffalonians themselves.

Sponsored by Visit Buffalo

How do you define Buffalo?

Capturing the full essence of the region for Buffalo’s first-ever national destination marketing campaign may seem like a challenging undertaking. But staff and leaders at Visit Buffalo knew the solution: look to Buffalo’s own.

In interviews with two dozen community members, elected officials, business leaders and more, Visit Buffalo and its advertising partner MMGY Global gathered voices from the community to directly inspire its groundbreaking $3 million advertising and rebranding campaign. Across major U.S. cities, you’ll now see ads touting Buffalo’s food, architecture, waterfront, arts, culture and even snow, all in the words of its people.

“Our locals are our best ambassadors. It was important to us for the community to feel