Spotify has announced a series of new measures aimed at addressing the misuse of generative AI on its platform, including stronger rules on impersonation, a new music spam filter, and support for industry-standard AI disclosures.

The streaming service said the rapid growth of AI technology had created both opportunities and risks for the music industry. While some artists use AI tools in their creative process, the company noted that others have seen their voices cloned without consent or their profiles targeted with fraudulent uploads. Advertisement

Over the past 12 months, Spotify said it had removed more than 75 million spam tracks. The company added that it would continue updating its policies in response to evolving challenges.

Among the new measures is a strengthened impersonatio

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