Apple fans should circle Oct. 7 and 8 on their calendars: That's when Amazon is having its fourth annual Prime Big Deal Days sale . This "October Prime Day" event (a Black Friday kickoff of sorts) typically prompts record-low prices on AirPods, Apple Watches, iPads , and MacBooks , marking one of the absolute best times of year to upgrade any older Apple gadgets that just aren't cutting it.

This year, Prime Big Deal Days comes hot on the heels of Apple's "Awe Dropping" launch of new iPhones, Apple Watches, and AirPods. I doubt the new iPhone 17 series or iPhone Air will go on sale once the event starts, but I'm pretty confident we'll see some initial discounts on the new Apple Watch Series 11 , SE 3 , and Ultra 3 , as well as the updated AirPods Pro 3 .

At the time

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