Google will give YouTube TV customers a $10 credit if NBCUniversal content is made unavailable on the streaming platform.

NBCUniversal (NBCU) programming may be removed from YouTube TV if an agreement cannot be met by the end of September.

NBCU and Google , YouTube TV's parent company, have until Tuesday, Sept. 30, to reach a new contractual agreement to keep NBCU programming on the streaming service, according to Google. The two companies are butting heads on financial terms and rates.

NBCU claims Google has "refused the best rates and terms in the market," which could result in the former pulling its programming from YouTube TV, according to an NBCU statement provided to USA TODAY.

"Google, with its $3 trillion market cap, already controls what Americans see online through search

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