EXCLUSIVE : The competition to produce a Netflix game show based on iconic board game Monopoly is heating up.

Deadline understands that three companies – Studio Lambert , Wheelhouse and Endemol Shine North America – are vying for the right to produce the show as part of a large-scale bake-off.

The bake-off was the talk of the unscripted town earlier this summer with around 50 companies understood to have submitted creative ideas for the adaptation with around 30 pre-approved by the streamer.

Studio Lambert is behind series such as Peacock’s The Traitors , for which it recently won another Emmy, and the All3Media-owned company is in business with Netflix on series such as Squid Game: The Challenge . It also produced The Circle, Dance 100 and Surviving Paradise for

See Full Page