NikeSKIMS dancers perform at the NikeSKIMS "Bodies at Work" event at the New York Public Library on Sept. 24, 2025 in New York City. Photo by Valerie Terranova/Getty Images

For Lululemon Athletica Inc. , Nike Inc.’s partnership with Kim Kardashian’s Skims label presents yet another problem for the embattled yoga-wear brand as it tries to pull itself out of an extended sales rut.

NikeSkims, debuting Friday, offers lower prices across critical categories such as track jackets, sports bras and leggings, compared to its peers, putting pressure on its more expensive rivals, analysts say.

“We view this as a negative for Lululemon, especially with the younger consumer” as the NikeSkims collection starts to grow, Anna Andreeva, an analyst at Piper Sandler, said in a research note. According

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