Time to grab a new version of the coffee that’s good to the last drop.
Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.
The Kraft Heinz-owned brand—originally named in honor of its first major buyer: Maxwell House Hotel in Nashville— shared in a Sept. 26 press release that the move comes at “ a time where value matters now more than ever,” as customers “seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home.” And Maxwell House wants to meet coffee-loving renters in their space.
It’s also a reminder to caffeine lovers that the 133-year-old brand is synonymous with great tasting, affordable coffee, meaning they can