A $4.5 million Los Angeles home struggled to find a buyer until the listing agents hosted a “ baby rave ” open house.

Now, the Crestwood Hills home that had gone through two delistings is in escrow, and it offers a look inside what it takes to move properties in a sluggish market.

Delistings have surged nearly 50% this summer, a move that would be unthinkable just a few years ago. In June, the most recent month for which data is available, 21 homes were delisted for every 100 homes hitting the market—up from just six in 2022.

It’s a mark of how much times have changed and why new and inventive marketing tactics are taking the market by storm. We spoke to the listing agent with the idea on how it worked, what buyers saw, and what lessons other sellers can take away.

The house that wo

See Full Page