SAN FRANCISCO , Sept. 26, 2025 /PRNewswire/ -- Rakuten Viki , the leading destination for Asian entertainment, unveiled a new advertising campaign starring Will Poulter ( The Bear, Guardians of the Galaxy ) alongside actress and singer Victoria Justice ( Zoey 101, Victorious) and actress Alicia Hannah-Kim ( Cobra Kai, The Tempest ). The new ad spot , which premieres across CTV and digital platforms, launched as part of Viki's multilayered K-Drama Day celebration that kicks off today and runs through September 30 . This marks Viki's very first advertising campaign for its annual K-Drama Day celebration, now in its third year.

The spot stars Will Poulter and Alicia Hannah-Kim , who join forces to introduce Victoria Justice to the world of K-drama

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