Earlier this month, Las Vegas witnessed history inside Allegiant Stadium. Under the bright lights and before a roaring crowd of 70,482, Canelo Alvarez and Terence Crawford collided in what was billed as a generational showdown. When the dust settled, it was Crawford’s hand raised—a victory that not only crowned him the undisputed super middleweight champion but also etched his name into the record books as the first man to conquer three divisions as an undisputed king. The spectacle wasn’t confined to the arena.

On screens across the globe, more than 41 million fans tuned in live on Netflix, making it one of the most-watched fights in recent memory—though still shy of the jaw-dropping 108 million who streamed Jake Paul vs. Mike Tyson last November. Now, the streaming giant is

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