Big Brother 2025 has kicked off and among its cast of twelve new faces entering the Big Brother House is Zelah – a transgender personal trainer who has become many viewer’s winner from the jump.

AJ Odudu and (gay pinup) Will Best have returned from hibernation after April’s chaotic Celebrity Big Brother starring JoJo Siwa and Danny Beard to host series 22 of Big Brother , the third civilian series to air since the original social experiment was acquired by ITV in 2023.

The cast, revealed via live premiere (28 September) on ITV2, is the usual cocktail of people from all walks of life, including a Butler in the Buff with a masters in Engineering and a Zumba instructor from Skipton – but fans have already declared Zelah, a trans personal trainer from South London their “winner”.

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