A new study has refuted the common claim from culture war instigators suggesting that films which engage in “woke” themes will automatically “go broke” at the box office.

Each year, a lucky handful of major, mainstream movies are inundated with predictions that they will flop commercially due to their inclusion of progressive themes, values or characters.

Most recently, Superman was hit by such claims after director James Gunn referred to the superhero as an immigrant, with even Dean Cain, former Superman actor, hitting back at Gunn’s characterisation of the crime fighter. Go broke, though? Not quite: Superman is one of this year’s highest earners at the box office.

Other films, including Barbie , Wicked , and Wakanda Forever were hit with similar claims, be it for their inclusion of LG

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