If you ask ChatGPT for gift ideas, the AI chatbot won't just suggest products anymore -- it can now help you buy them right then and there. OpenAI announced that US users will be able to buy products directly within the program using a new feature called Instant Checkout .

The rollout starts with Etsy sellers and will soon extend to more than a million Shopify merchants.

(Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against ChatGPT maker OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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The experience is designed to be seamless, and all occurs within the ChatGPT window. If you ask ChatGPT for "gifts under

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