Gwyneth Paltrow has expanded her lifestyle empire with the launch of Gwyn , a new clothing line that builds on the foundation of Goop’s former in-house label. The collection, which debuted quietly during New York Fashion Week, marks a shift toward a more international, minimalist approach while still reflecting Paltrow’s personal sensibility.

For nearly a decade, Goop offered fashion through G. Label, but Paltrow says Gwyn represents an evolution rather than a replacement. “We wanted to bring it more into the fashion conversation without being alienating or too avant garde,” she told Vogue upon the launch. “A little more international, a little less California.” To help shape the line, she tapped Sofía Menassé, who previously worked at The Row and Maison Margiela and served as design d

See Full Page