For many Puerto Ricans in Philly, Bad Bunny's Super Bowl halftime show will be much more than just a performance. It's a chance for their culture to be showcased on one of the biggest stages in the world.

"I think this is going to be a milestone," Steven Cruz said. "I'm proud of what's going on right now."

The day after the announcement, Puerto Rican pride was on full display outside and inside El Coquí, a bakery in the Harrowgate section of Philadelphia.

Speaking in Spanish, owner Yazmin Auli said it's a moment that's meant for all Latinos.

"I think it doesn't matter that it's Bad Bunny, but that any Latino that goes and represents us in the Super Bowl, we're good," Auli said. "It doesn't matter who it is, but since it is Bad Bunny, that's even better."

The Puerto Rican singer

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