Nashville-based music management company Make Wake Artists has launched a new in-house label division, it was announced Monday (Sept. 29).

The division will be led by Alicia Mathews as head of marketing & commercial partnerships, while Brianna Steinitz takes on the role of director of administration and operations and Myles Hoffman serves as marketing manager. Mathews has been with Make Wake since 2019, while Hoffman joined in 2024 and Steinitz joined in June.

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The news comes as the Nashville-based music management company cele

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