This article contains spoilers for "One Battle After Another" and its Fortnite Islands.

The arrival of a brand new film from Paul Thomas Anderson is reason enough to go out and see it in whichever format it's screening in. It also helps that "One Battle After Another" is, without question, one of the best movies of the year thus far. /Film's Chris Evangelista says as much in his glowing review of the fiercely political action-comedy-thriller. The non-cinephile crowd, however, needs that extra push. As such, it resulted in a vague marketing campaign that partially reflects what the film is actually about. It turned out to be a pretty genius strategy in retrospect . With that in mind, I felt compelled to dig a little deeper into one of the marketing's strangest gimmicks in the f

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