By Roberto Samora

SAO PAULO, Sep 29 (Reuters) -More Brazilians have reduced their coffee consumption, according to a bi-annual study carried out with over 4,000 people in Latin America’s largest economy reported on Monday.

WHY IT’S IMPORTANT

Brazil, the world’s largest coffee producer, is also the second largest coffee consumer, behind the U.S.

Earlier this year, global coffee prices hit record highs due to supply issues in producers such as Brazil and Vietnam.

In Brazil, coffee has been among the foods and drinks whose prices have risen the most within the country’s official inflation index IPCA in last two years.

BY THE NUMBERS

Some 24% of respondents said they have reduced their coffee consumption, according to the study, commissioned by the Brazilian coffee industry lobby Abic t

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