At All That Matters in Singapore, Sony Music Asia and Middle East president Shridhar Subramaniam spotlighted Asia’s fast-rising influence in the global music business, emphasizing cultural diversity, localization and the power of fan-driven economies.

Speaking with veteran music executive Ralph Simon, Subramaniam, who also serves as chair of the International Federation of the Phonographic Industry (IFPI), pointed to the org’s launch of weekly charts across six Asian countries as “an amazing effort” that offers new benchmarks for measuring success.

“Across Asia, there’s a tremendous amount of obvious language diversity, cultural diversity,” Subramaniam said. “It’s almost like the stratified Grand Canyon. As it goes deeper, you’re suddenly revealing new cultures, new colors and new

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