Motorola has been confirmed as the official smartphone partner of the upcoming FIFA U-20 World Cup in Chile, adding to the brand’s expanding global sponsorship portfolio under parent company Lenovo.

The deal, which runs from 27 September to 19 October 2025, forms part of a broader partnership between Lenovo and FIFA that spans multiple tournaments, including the FIFA World Cup 2026 in North America and the FIFA Women’s World Cup 2027 in Brazil. For Motorola, the U-20 World Cup provides a platform to connect with younger demographics and football’s next generation of talent, both on and off the pitch.

A Marketing Platform Focused on Youth-Tournaments

The partnership highlights the growing value of youth-focused tournaments as marketing platforms. While the U-20 competition attracts small

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