Arattai is making headlines for reaching the number 1 position on App stores for the social networking category. Arattai is the instant messaging developed by Zoho software company, and it’s completely Made in India. Although the App launched silently in 2021, it has recently been making headlines after achieving number 1 rank on the App stores.

Sridhar Vembu, CEO of Zoho, has presented Arattai as a safer, spyware-free alternative to global messaging platforms. Its positioning as a “made-in-India, privacy-first” service seems to have struck the right chord with people. This is bad news for WhatsApp, since India is the largest market for it. Moreover, there is an anti-US sentiment against American companies amongst people currently. This is due to US-imposed tariffs on India.

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