Australians need a social media referee to reinstate accounts unfairly shut down by artificial intelligence bots, a regulator warns following hundreds of complaints.

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The Telecommunications Industry Ombudsman joined the call for a powerful online adjudicator on Tuesday after revelations hundreds of consumers and businesses had been locked out of their accounts with little redress.

The call follows a similar recommendation by the Australian Competition and Consumer Commission in its Digital Platforms inquiry, and as social media experts warn the issue was likely to worsen if not tackled.

More than 500 consumers and business owners complained

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