Brisbane's Premiership win over Geelong didn't just light up the MCG — it also dominated Australian screens, drawing more than 6.1 million viewers across broadcast and streaming.
According to figures released by the Seven Network, Saturday's Grand Final reached a national total TV audience of 4.08 million, up on last year's numbers, with a further 969,000 streaming the match on 7plus Sport — a 48 percent increase year-on-year. The post-match presentations pulled in 5.5 million viewers, while 3.9 million tuned in for the pre-game show.
The result makes the AFL Grand Final 2025's most-watched program so far, surpassing the NRL's State of Origin decider, which reached 5.7 million Australians.
Seven's Head of AFL and Sport Innovation, Gary O'Keeffe, said the numbers reinforced the sport's u