“I am coming” is the slogan on the bus from which the megastar and the president of the newly formed party Tamialaga Vetri Kazhagam (TVK), C Joseph Vijay, addressed crowds as he embarked on his maiden election campaign during the weekends.
In all filmi style he wants to be the saviour of the people and to bring in a political change in Tamil Nadu as did CN Annadurai (Anna) in 1967 and MG Ramachandran (MGR) in 1977.
Unclear ideological goal
But unlike Anna or MGR, the 51-year-old actor has not defined any strong ideological goal. At the launch of his party last year he announced that the BJP was his party’s ideological enemy, while the DMK was the political enemy. Riding on charisma, Vijay has so far in his short speeches only questioned the ruling DMK government if it had fulfilled all