SlowMornings are on the way.

SlowMornings, a new hydration-centric brand founded by CPG veteran Nick DeAngelo and Wilhelmina model and creator Tim Lambert, launches Tuesday direct-to-consumer with its first product Hydration + Collagen Drink Mix, $49, for a pack of 30 on-the-go sticks.

The Strawberry Lemonade-flavored product features marine collagen peptides, electrolytes (magnesium, potassium and sodium), vitamin C, zinc, biotin and vitamin B12 to support hydration and skin health. SlowMornings is expected to reach $4 million in sales during its first year.

DeAngelo was inspired to create the product after his and his sister’s journey with postural orthostatic tachycardia syndrome or POTS, a nervous system disorder. Those who have POTS are most often recommended to increase their

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