The government’s push to go ‘Swadeshi’ in tech, endorsement by senior ministers, and the overall social media buzz have taken the downloads and Daily Active Usage (DAU) of Zoho’s messaging app Arattai to record highs.

Data sourced by businessline from market intelligence firm Sensor Tower, show that Arattai’s downloads and DAUs have soared 185X and 40X week-over-week, respectively, in India. This jump was observed between September 21-27 when the spotlight was thrown on the app by government representatives.

The instant messaging app from software firm Zoho, that is being touted as a WhatsApp rival, has seen an exponential growth across all parameters such as installs and usage, and app store rankings.

Sensor Tower, which tracks mobile app metrics across Google and Apple Play stor

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