KIGALI:

Rwanda on Monday announced a long-term sponsorship deal with the Los Angeles Rams and LA Clippers, becoming the first African nation to partner with both the NFL and NBA for tourism branding.

Visit Rwanda, the tourism brand of the Rwanda Development Board, will appear as the exclusive jersey patch sponsor of the LA Clippers, while the Los Angeles Rams' home field will also carry its branding.

"This engagement enables us to export Rwanda's unrivalled natural beauty and extraordinary biodiversity to the people of Los Angeles as well as NBA and NFL fans everywhere," said Jean-Guy Afrika, Rwanda Development Board CEO in a statement.

The east African nation has long pitched itself as a hub for major sporting events and a leading ecotourism destination -- part of its bid to attract i

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