Hasbro -owned Magic: The Gathering publisher Wizards of the Coast has opened a new game development hub in Montréal.

Operating as Wizards of the Coast Studios Inc., the studio will focus on developing new content for the “Dungeons & Dragons” (D&D) franchise and supporting Wizards of the Coast’s growing digital games portfolio. Industry veteran Dan Ayoub has been selected to spearhead the new studio.

Since 2019, Wizards of the Coast has been active in Greater Montréal’s gaming ecosystem through its acquisition of Invoke Studios. The new hub will be located next to Invoke Studios’ space in the heart of downtown Montréal, with an official opening expected in the summer of 2026.

The expansion marks a significant investment for Hasbro in the city of Montréal, with approximately 200 jobs e

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