Casagrand has launched a new campaign titled 'We Are Sorry, Bengaluru', marking the debut of its project Casagrand Estancia in Kogilu. Instead of conventional pitches, the brand turned apologies into playful conversation starters to stand out in a crowded real estate market.

The campaign used quirky lines across hoardings, mobile vans, bus shelters, and digital platforms. Messages like 'Sorry we took up so much space in Kogilu' or “Sorry, our bedrooms are so big you’ll mistake them as living rooms” highlighted the project’s features while sparking curiosity and smiles across the city.

Diptakirti Chaudhuri, chief marketing officer, Casagrand said: “At Casagrand, we believe building homes is as much about emotions as it is about design and quality. In a market filled with serious (read: bo

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