Before today, the only fashion shoot Gwyneth Paltrow and Apple Martin co-starred in was for the actor’s brand Goop, photographed on an iPhone by her husband, Brad Falchuk, during Covid lockdown. (“I mean, it doesn’t really count,” Paltrow says.) But now, the mother-daughter duo are trading Goop for Gap.

The pair stepped in front of Mario Sorrenti’s camera for the GapStudio fall 2025 campaign. “I was freaking out,” Martin says. “I idolize him so much, so I was so nervous.” Paltrow decrees that her 21-year-old daughter was a natural. “I was so impressed by how she seemed to already know how to be in front of the camera,” Paltrow says. “It was so natural and it was exciting to see how excited Mario Sorrenti was about her. That was my favorite part.” Martin giggles. “I was trying my bes

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