Qualcomm's Chief Marketing Officer Don McGuire and I are sitting inside a giant AI machine -- the electric, sensor-packed 2025 Mercedes GLC. He's telling me that cars will become "digital living spaces," and I can see what he means. If I had to pick one car to live in, it would definitely be this one.

The car is a showcase of Mercedes' partnership with Qualcomm, which has contributed its Snapdragon Digital Chassis platform to the car in order to create an immersive cockpit capable of AI-driven voice interactions. We sit back in our luxurious leather seats and watch a brief recap of McGuire speaking on stage at the company's Snapdragon Summit via YouTube on the GLC's giant infotainment screen. "Yes -- I could quite happily hang out in here all day," I think.

While we enjoy this digital

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