India’s coffee market is witnessing strong growth, fueled by a vibrant café culture and increasing interest in premium, at-home experiences. Low penetration and per capita consumption indicate vast potential particularly among Millennials and Gen Z consumers, who are seeking indulgent flavours, global taste profiles, and convenient formats.

Rajat Luthra, CEO, Third Wave Coffee, adds, “Coffee in India has moved beyond being an occasional indulgence to becoming an everyday habit. Over the last few years, we’ve seen a rapid shift in how consumers engage with coffee. They’re no longer satisfied with just a cup, they want variety, consistency, and an experience that reflects their lifestyle. People today are seeking quality, transparency, and variety whether that’s a carefully brewed cappuccin

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