Bhartiya Mall of Bengaluru, the city’s premier shopping and lifestyle destination on Tuesday welcomed The Souled Store, one of India’s leading homegrown apparel and lifestyle brands, to its diverse lineup of brands.

Bengaluru Bhartiya Mall of Bengaluru, the city’s premier shopping and lifestyle destination, today welcomed The Souled Store, one of India’s leading homegrown apparel and lifestyle brands, to its diverse lineup of brands. The launch highlights Bhartiya Mall of Bengaluru’s growing mix of D2C retail, catering to its large base of millennial and Gen Z shoppers, and creating a perfect bridge for new-age brands to connect with their target customers. This marks the mall’s 16th new store opening in a span of just six months.

The Souled Store brings its vibrant and quirky identity t

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